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Vontier Director, Brand & Communications in Boston, Massachusetts

Lead the marketing positioning in North America for the world’s largest and most successful fueling & convenience store technology provider. When people think “Americana” they usually conjure up visions of the Great American Road Trip. Gilbarco Veeder-Root has enabling this journey for over 150 years, from our origins as the inventor of the odometer to fuel pumps and point of sale systems used across the globe. Today, we use cutting-edge technologies to drive the industry forward through state-of-the-art innovations in vehicle electrification, customer experience and remote management. This role will balance the strong heritage as an industry thought leader with the highest quality products and the evolution of a technology-focused manufacturer.

You will work with product marketers to create marketing campaigns for the launch of new products and services, to positioning our current ones in different segments of the market. Your leadership and expertise are needed to ensure we maintain the core values we represent to our largest customer base, while leveraging new approaches and campaigns through traditional and digital spaces.

Your Key Responsibilities:

  • Creating and implementing marketing strategies and communication tactics designed for us to maximize each product and service opportunity.

  • Prioritize commercialization activities to address highest priority opportunities and drive appropriate Sales, Marketing & Product Development actions.

  • Lead our efforts with gathering Voice of the Customer to inform our product designs and positioning.

  • Create and manage our Marketing Communications calendar, encapsulating the work of your product management peers to ensure coverage and planning across new product development, product launch, sales collateral, white papers, press releases, Ad agencies, PR firms and our Transformative Marketing initiatives on the web.

  • Manage and mentor the team responsible for our blog posts, copywriting, creative elements and our new LMS (Learning Management System) system for training our direct and distributor sales teams.

  • Lead the team responsible for our trade show, industry and customer events.

  • Partner with our global internal communications team to build better and more inclusive communications for our 5,000 associates worldwide.

Who You Are:

You are able to drive and execute on strategic vision. You are relationship-oriented and know how to build a network to get things done at all levels of the organization. You can figure things out in situations of ambiguity. You enjoy working in a fast-paced environment, working through challenges, and solving problems.

  • Advertising/Marketing communications related degree, with experience in PR and marketing communications with minimum 5 years’ experience.

  • Experience creating traditional and digital marketing campaigns, sales campaign creation and market research.

  • A track record of success in B2B commercial (sales or business/market development experience)

  • A strong ability to influence, strong verbal and written communication skills, as well as strong presentation, negotiation, and leadership skills)

  • Ability to travel – estimate 20%

Gilbarco Veeder-Root represents the leading brands of solutions and technologies that provide convenience, control, and environmental integrity for retail fueling and adjacent markets. In 2002, the Gilbarco and Veeder-Root companies combined into one marketing brand, with distinctive and complementary business lines, services, and sales capabilities.

Gilbarco is a leading global supplier of fuel dispensing equipment, fully integrated point of sale systems for the global petroleum marketplace with sales, manufacturing, research, development, and service locations in North and South America, Europe, Asia, the Pacific Rim and Australia.

Future cities are smarter cities, and they need infrastructure and tools for advanced mobility, reliability, safety, efficiency, and quality of life. Vontier is ready to build that future.

We are a global industrial technology company focused on smarter transportation and mobility. Our portfolio is built on market-leading expertise in mobility technologies, retail and commercial fueling, fleet management, telematics, vehicle diagnostics and repair, and smart cities. United by a vibrant, inclusive culture and our proven business system, our 8,000+ team members are mobilizing the future to create a better world.

Ready to advance pioneering solutions for intelligent diagnostics, electric vehicles, and smart cities? Move your career forward at Vontier.

"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."

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