Thermo Fisher Scientific Digital Paid Media Specialist III in Boston, Massachusetts
Paid Media Specialist III
This position can be remote or sit at any location within the Thermo Fisher Scientific Footprint
When you're part of the team at Thermo Fisher Scientific, you'll do important work, and you'll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you'll find the resources and opportunities to make significant contributions to the world.
How you will make an impact:
We are looking for a driven Paid Media Specialist (Social Media and 3rd Party) who is ready to make a difference. Here at Thermo Fisher Scientific we are the leader in serving science, with an eye on becoming the leader in the digital marketing space. Our customers demand more from digital than ever before. It is our mission to exceed their expectations while at the same time significantly advancing the business profitably.
The candidate will need proficiency in multiple digital channels, including advertising strategies, related tools/technologies, analysis, media budget planning and optimization associated with customer engagement efforts. The successful candidate will have recent hands-on experience on end-to-end social media and 3rd party display advertising campaigns from planning, execution thru to reporting across Facebook Ads, LinkedIn Ads and 3rd party industry related sites.
You will be responsible for strategizing, executing, and optimizing digital campaigns across Fisher Healthcare division. This is a hands-on role that requires you to collaborate with key marketing leads, digital marketing specialists, portfolio managers and analysts from strategy to execution of digital campaigns to support business requirements - brand/product awareness, contact acquisition, lead generation, and driving ecommerce revenue.
This role requires a digital marketer who can evangelize and educate others in our marketing and sales organization about digital channels as well as collaborate with a team of hardworking professionals from strategy through execution.
To be successful in this capacity, the candidate for this role needs to be comfortable working in a highly matrixed environment and collaborating with large teams across the company. The ideal candidate will be passionate, have a vision for the future of paid media and marketing, and focused on delivering results while continuously improving customer centricity and experience within our digital channels.
What will you do?
Develop and execute campaigns thru paid media channels across Facebook, LinkedIn, Twitter, and YouTube via native platform
Collaborate with stakeholders to help find opportunities
Use data to advance paid media strategies, implement on site merchandising strategies, media budget planning, track and report campaign and channel effectiveness, uncover relevant insights, and identify channel optimization opportunities to ensure highest possible return on advertising spends.
Stay current and knowledgeable on new developments, trends, and technologies in the digital marketing and paid media space.
Educate sales and marketing teams on how to leverage digital channels to help support regional business requirements.
Influence and educate team members and the wider marketing organization to embrace and deploy new and emerging digital marketing, advertising, and selling tactics and technologies.
Experience in the following is not required but will be highly regarded.
Adobe Audience Manager / Other DMP
Adobe Analytics / Google Analytics / Power BI
Consistent tracking and analysis of campaign performance
Regular and ad-hoc reporting of campaign performance and insights.
All campaigns executed on time and on strategy, and within allocated budget.
How will you get here:
- BA/BS in major in Marketing, Technical field, or equivalent professional experience preferred
Preferably a minimum of 5 years experience with the following criteria:
Proven ability in B2C or B2B customer-centric digital marketing, advertising or eCommerce preferred
Execution of paid media marketing strategies across multiple digital advertising channels
Recent experience managing social media, data science driven site merchandising and 3rd party buys
Social media publishing platforms such as HootSuite a plus
Knowledge of relevant platforms and technology products
Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results
Ability to operate effectively both independently and within a team
Strong analytical and Microsoft Excel skills with the ability to quickly isolate meaningful data and insights
Excellent written & verbal communication skills
Strong time management, organizational, planning, and prioritization skills
Ability to manage and prioritize multiple projects and budgets
Self-directed and motivated, with the ability to efficiently operate independently
Ability to build effective working relationships with colleagues inside and outside the organization
At Thermo Fisher Scientific , each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission-enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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