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Wolters Kluwer Digital Marketing Specialist in Boston, Massachusetts

The Digital Marketing Specialist for our highly innovative Health Division is responsible for developing, coordinating, executing and tracking marketing programs in our marketing automation tool Marketo. This role will be tasked with supporting programs and processes for our marketing operations, demand generation campaigns and cross-sell/upsell efforts. Responsible for implementing email marketing, merchandising, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform. This position works as part of team serving the digital marketing needs of a global organization.

The person in this role can be located in one of our office locations or can be remote based.

Essential Duties and Responsibilities:

  • Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.

  • Complete marketing operations responsibilities including but not limited to: data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.

  • Supports changes to the email production schedule to make sure all deliverables are completed on time.

  • Build HTML emails, nurture and drip campaigns, and registration forms from templates while maintaining best practice and brand compliance.

  • Create dynamic segmentations in Marketo and upload leads collected from offline channels.

  • Build programs to automate triggered email and messaging to drive lead nurturing.

  • Manage A/B testing and reporting on results.

  • Test all emails for proper rendering on email clients and mobile devices.

  • Work to develop email templates for ease of production.

  • Produce a series of complex monthly e-newsletters.

  • Participate in email QA steps and craft workflows for improvement.

  • Coordinate ongoing optimization efforts for marketing processes and systems across several lines of business.

  • Leverage the task management platform to extract all digital campaign requirements, requested dates, assets and list criteria.

  • Test new functionality when available in the marketing automation platform.

  • Research answers to technical issues and liaise with vendors as needed.

  • Ensure all campaign tracking is in place and accurate for all emails and forms.

Other Duties:

Performs other duties as requested by Supervisor.

Job Qualifications:

Education:

Minimum: Bachelor’s Degree in Marketing, Communications, Digital Media OR equivalent work experience.

Experience:

Minimum Experience: 2+ years of related experience.

Preferred Experience:

  • Knowledge and experience using an ESP or marketing automation platform (Marketo experience a plus but not required).

  • Knowledge of Customer Relationship Management (Salesforce experience a plus, not required).

  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

  • Marketo or similar marketing automation platform.

  • SmartSheet or similar project management/marketing resource management tool.

  • Ability to effectively work as part of a team.

  • Ability to verbally relay concepts, goals, project plans to all parties involved in the execution of said plans.

  • Ability to write routine reports and correspondence.

  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

  • Ability to manage projects of varying complexity.

  • Strong presentation and communication skills; including team building and support skills.

  • High level of initiative and strong problem-solving skills.

  • Detail oriented.

  • Strong organizational, time management and interpersonal skills.

  • Flexible and responsive to change.

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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