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Adidas America Digital Marketing Manager, Paid Search in Boston, Massachusetts

Digital Marketing Manager, Paid Search

TheDigital Marketing Manager, Paid Search will own and contribute to growth of paid media for key performance channels with a strong focus on paid search. Plan, develop, and implement comprehensive paid media strategies to increase revenue, brand recognition, and drive new user acquisition via Google Search, DV360, GDN, YouTube and others. This individual will support all paid search and shopping media from strategic planning and investing, to agency management and performance reporting. This position collaborates with key stakeholders within the marketing and analytics organizations to elevate the Reebok brand and drive sales of Reebok product. Paid Search is one of the top traffic and revenue driving channels for

Key Accountabilities:

  • Develop holistic paid media strategy, mainly focusing on paid search and shopping strategy

  • Manage and own agency and vendor relationships, budget and business planning, and ensure the agency operates as an extension of the Reebok brand

  • Identify and integrate key optimization strategies, develop robust reporting and analysis to inform the business of performance, search trends and general brand heat

  • Develop Paid Search roadmap, testing plans and channel expansion opportunities

  • Partner with SEO team to improve overall brand visibility and drive maximum efficiency

  • Establish and maintain effective communication with cross-functional marketing teams, product marketing departments, analytics and other internal team members

  • Provide regular insights into KPIs, audience and seasonal trends that will inform that overall business strategy and decision-making

  • Understand and track toward channel targets, KPIs and goals, being proactive and thoughtful in providing incremental opportunities to drive value

  • Work cross-functionally across paid search, paid social and display to manage strategy across audience, geo, promotions, etc.

  • Partner with Creative and CRM teams to evolve messaging for new audiences and test roadmaps

  • Coordinate with our Category Marketing team on the development and execution of activation strategies

  • Manage up to 1 Direct Report

Knowledge Skills and Abilities:

  • Excellent organization and communication skills

  • Proactive and self-motivated

  • Ability to multi-task with a great attention to detail.

  • A solid understanding of Display Media, SEO, Affiliates, Social and Attribution and influence on Paid Search activities

  • Deep knowledge of audience segmentation, 1st, 2nd and 3rd party data sources; can translate audience segments into targetable audience attributes

  • Display sound project management skills to effectively prioritize standard tasks, and new activations


  • Bachelor’s degree in Marketing or Advertising preferred

  • Minimum of 4 years of digital marketing, ecommerce and/or analytics experience with a focus on Paid Search within an advertising agency or corporate marketing department.

  • Working knowledge of traditional and ecommerce search platforms and partners such as Google AdWords, SA360, Yahoo Gemini, Bing Ads, YouTube, Amazon Advertising (AMS/Amazon Marketing Services) preferred

  • Solid understanding of Adobe Omniture and Google Analytics preferred

  • Solid analytical skills with a track record of finding insights by analyzing data

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Digital Marketing Manager, Paid Search

Brand: Reebok

Location: Boston

TEAM: Digital

State: MA

Country/Region: US

Contract Type: Full time

Number: 319149

Date: Apr 7, 2021