True Fit Demand Generation and Digital Marketing Manager in Boston, Massachusetts
True Fit is the industry's leading consumer experience platform leveraged by apparel and footwear retailers to decode fit and size and connect shoppers with only what they love. It has organized and connected the broadest footwear, apparel and consumer data in the world to provide best in class fit recommendations covering the industry’s brands and styles. The platform unites social, general and personalized fit guidance into one cohesive experience, driving shopper confidence and loyalty.
Through serving shoppers across its network of retailers’ websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development.
True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and ecommerce, and is backed by top investors.
True Fit is looking for a Demand Generation/Digital Marketing Manager based in North America, to work with our global marketing team. True Fit is 100% remote, so you can work from almost anywhere!
The Demand Generation and Digital Marketing Manager will be a critical role in driving measurable business results. This role will be responsible for developing and executing ABM marketing campaigns that are designed to engage target retail accounts and generate qualified leads from our strategic target account list. The Demand Generation and Digital Marketing Manager will work closely with the marketing and sales team to align on target accounts, goals and opportunities where marketing can create awareness, engage, and help influence and close business. The ideal candidate has a passion for strategic thinking and will leverage best-in-class martech and adtech to build multichannel campaigns, track attribution and ROI metrics, build reports, and extract campaign insights for continued optimization. This role reports to the Head of Global Marketing and works closely with stakeholders across Sales, Marketing, Creative and Customer Success.
Develop a comprehensive, full-funnel demand generation strategy, optimizing our marketing playbook to source and influence pipeline generation for sales teams.
Design and execute end-to-end marketing campaigns, examples may include email, webinars, paid media, etc
Build repeatable marketing playbooks and systems that can be measured, iterated and scaled.
Own all Paid and Earned media including SEM and paid social channels.
Work with Content Marketing Manager to implement SEO strategies to increase qualified organic search.
Manage account based marketing programs (ABM) regionally across North American & Europe.
Collaborate closely with the content marketing manager and cross functional teams to manage organic social media distribution efforts and content calendar; with MoM performance reporting and recommendations.
Lead the day to day business operations of demand gen team, including daily/weekly/quarterly tracking of key performance indicators
Measure and report on the success of the team’s marketing playbook and all campaigns tracking new leads throughout the funnel–– qualified leads through pipeline, I dentify trends, insights and key areas for optimization.
Leverage B2B and B2C marketing automation platforms (HubSpot, Zaius, etc.) to ensure all digital marketing campaigns are trackable and set up to follow prospects from their initial engagement to opportunity.
Leverage Saleforce.com for CRM, reporting, campaigns, and HubSpot integration.
Collaborate cross-functionally to build best in class and scalable processes for lead management, including scoring, stages, hand-off processes and tracking.
Develop a weekly reporting framework for marketing leadership sharing key performance metrics and marketing pipeline forecasts. It’s your responsibility to foresee dips in performance and put together a plan to offset them.
4+ years experience in B2B (and B2C) demand generation, digital marketing or paid media; enterprise SaaS is preferred, including an understanding of key SAAS benchmarks for B2B Saas demand generation
Retail industry experience is preferred
3+ years experience with marketing automation platforms (HubSpot), CRM (Salesforce) and analytic platforms (Google Analytics, etc).
2+ years experience in paid marketing, including Google AdWords (Search, Display, Retargeting, and YouTube) and Paid Social.
Strong understanding of the marketing funnel and ability to analyze diverse sets of data to develop insights
Nimble and agile team player with ability to thrive in a fast-paced startup environment where direction and goals can pivot quickly to meet business objectives.
Avid communication with a natural attention to detail and solutions-oriented mindset.
Proficiency across multiple acquisition channels, including but not limited to organic, paid, and referral
Quantitative and data-driven thinking to provide marketing ideation, planning and execution.
Why True Fit?
One size does not fit all in what you wear or your True Fit career. Everyone at True Fit has the opportunity to push their professional boundaries, while balancing personal ambitions.
We believe that how we dress is an expression of who we are and the confidence we feel. As an EEO employer, we work to help all team members experience an inclusive, diverse and accepting work environment, so you can be True To You.
True Fit was also just recently acknowledged by Built in Boston who announced that True Fit earned spots on two lists for best places to work 2022!
Boston Best Places to Work (https://www.builtinboston.com/companies/best-places-to-work-boston-2022)
Boston Best Small Companies to Work For (#16 of 50)
Built In determines the winners of Best Places to Work based on an algorithm, using company data about compensation, benefits and companywide programming. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings.
Powered by JazzHR