Advantage Solutions Creative: Senior Copywriter in Boston, Massachusetts
The Senior Copywriter is an experienced writer, concepter, strategic thinker, and leader who will develop and present content for a variety of brands on AMP’s client roster. Working directly with clients and internal partners in accounts, design, and strategy, the Senior Copywriter will own the process of crafting creative and compelling messaging from conception to completion. The person in this role will write copy for social, digital, and traditional marketingchannels,including crafting manifestos, concept statements, headlines, caption copy, scripts, webpage content, blog posts, and more. They’ll present work internally and to clients, participate in brainstorms, and support design output and media efforts with a compelling POV.
The ideal candidate is self-motivated, organized, detail-oriented, and innately curious. The Senior Copywriter will work across multiple accounts and teams within the agency, so the ability to multitask and manage client deadlines and expectations is key. As a bonus, this person will have a passion for both consuming and creating social media.
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.
This is a remote position.
ESSENTIAL JOB DUTIES / RESPONSIBILITIES
Serve as primary copy lead on projects spanning across various clients, audiences, and industries
Take ownership of the copy process from start to finish, including researching, brainstorming, drafting, and revising copy
Craft compelling, persuasive, and engaging concepts and campaign messaging
Ensure a consistent brand story and voice across projects - flexing into different tones depending on the brand, project, and audiences.
Partner with senior creative leads to ensure work is engaging, on-brief, on-brand, and hits KPIs
Participate in brainstorming sessions and shape conceptual ideas into integrated concepts
Collaborate with cross-functional teams to deliver outstanding creative on time, every time
Build strong internal relationships with Account, Media, Project Management, and Strategy teams as well as a trusting rapport with clients
Keep on the pulse of the latest social media content best practices and trends
5+ years of experience as a copywriter in an advertising agency or related field, where you've honed your craft and become a wordsmith extraordinaire
A strong portfolio of professional and/or speculative creative work with examples of writing/thinking to demonstrate abilities is required
Strong writing, editing, proofreading, and verbal communication skills, including presentation skills
Expert understanding of best practices for social, digital, and print (broadcast is a plus)
Experience working with cross-functional teams
Strong understanding of brand and identity development including experience with crafting and honing voice and tone guidelines
Exceptional organizational and time management skills
Ability to work on multiple projects at once and to meet deadlines on a daily basis in a team-oriented environment
Passion for internet culture and keeping up with emerging technologies and the latest social and marketing trends
Ability to problem-solve and adapt to situations based on client or internal needs
Comfortable with production process and being on set
The Company and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
The Sr. Copywriter develops content and communication for advertising and marketing campaigns for the agency. Responsible for all aspects of agency copywriting projects, taking projects from original conception through completion, a single point of contact for those projects, participates in brainstorming sessions, and crafts compelling messages to convey a concept and support a design. Works with management, customers, and clients to craft messaging or generate scripts as required and may be asked to oversee a team of writers.
Essential Job Duties and Responsibilities
Creative Marketing Development
Write and create copy for product-related marketing and sales collateral, retail communication, email and online merchandising assets, and corporate documents
Develop creative writing to sell a variety of products and services
Develop and implement copy that supports the Clients’ objectives
Work closely with Creative Directors, ACDs, and Art Directors to develop messaging that works best within a layout or program
- Participate in brainstorming sessions to develop ideas into program executions, offering innovative concepts
Manage and organize multiple jobs and projects on a daily basis
Take ownership of certain projects and delegate/supervise as needed
Participate in “triangle calls” at the outset of a project to ensure a full understanding of the requirements of the given project/assignment
Work within program/project budgets and identify cost-savings and revenue-building areas
Keep team members, supervisors, clients informed of all relevant issues as they arise
May generate scripts for internal client meetings, as well as video concepts and scripts used for corporate videos produced by and for IN or any Company affiliate
Mentor interns, juniors, and copywriters, leading by example and offering guidance when appropriate
May be asked to manage other writers to ensure team meets all copy deadlines and assure work fits within the branding strategy and target audiences of each client
Monitor cultural trends to make sure the messages the team produce are relevant and appropriate
- Present work to direct Supervisor, Client Service team, and the Client as required
Customer/ Client Relations
Build strong internal relationships with Field Marketing, Account Services, and the Production department teams
Participate in new business efforts
This position does not have supervisory responsibilities for direct reports
Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
- Travel and Driving are not essential duties or functions of this job
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required) Bachelor's Degree or equivalent experience
Field of Study/Area of Experience: English, Journalism, Marketing, Mass Communications or equivalent job-related experience
- 5+ years of experience in either an ad agency or marketing firm, or within a corporate advertising department (strong portfolio of professional and/or speculative creative work required with examples of writing/thinking to demonstrate abilities)
Skills, Knowledge and Abilities
Strong written communication and verbal communication skills
Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
Analytical and research Skills
Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
Ability to direct, lead, coach, and develop people
Skill in supervising to include delegating responsibility, training and evaluating performance
Team building Skills
Conflict management skills
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Strong prioritization skills
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-MA-Boston | US-CA-Los Angeles | US-TX-Austin | US-CO-Aurora
Primary Posting Location : City Boston
Primary Posting Location : State/Province MA
Primary Posting Location : Postal Code 02101
Primary Posting Location : Country US
Requisition ID 2023-428324
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing
Minimum USD $96,000.00/Yr.
Maximum USD $110,000.00/Yr.