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Under Armour, Inc. Creative Director, Digital (REMOTE) in Boston, Massachusetts

Creative Director, Digital (REMOTE)

Date: Sep 10, 2022

Location: Remote, USRemote, USRemote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Digital Creative Director will lead the digital design arm of Under Armour’s Omni-Channel experience. This role will drive the brand’s digital creative direction, partnering with internal and external teams to execute on the Omni-Channel vision. The Digital Creative Director will report into and work closely with the Sr Creative Director, Omni-Channel to evolve strategy, design, and guidelines for all digital branded programs across, UA mobile App and MapMyRun/UA NEXT Digital Products. In addition, this role will creatively lead Customization, Personalization and Loyalty initiatives. This role will partner with cross-functional teammates to drive an engaging digital experience and be the key stakeholder connecting digital creative across the UA ecosystem.

The Digital Creative Director partners closely with creative teams and channel partners (Marketing, Merchandising, Digital Product, Retail, and Project Managers) to develop creative programs and design concepts that meet the business objectives of the organization and advance our Brand strategy.

Essential Duties & Responsibilities

  • Direct and inspire teams of art directors, designers and writers to maximize and evolve UA’s digital experience with the best consumer experience in mind.

  • Drive consumer-centric, brand right, engaging creative and tactical application -- from concept through high-quality output.

  • Ensure the balance of Brand stewardship and Commercial needs.

  • Achieve quality work that meets our goals while being distinctive in the industry -- effectively guiding teams to the strongest solutions.

  • Work with cross functional partners (Brand Creatives, Marketing, CI, CX, UX/UI) to create impactful content and purposeful experiences.

  • Partner with UX, MapMyRun and Retail to create a UA wide digital design system.

  • Develop positive working relationships globally, regionally, and cross-functionally.

  • Mentor team members to grow and become the best creative version of themselves.

  • Contribute to our creative culture and continue to refine our processes.

  • Stay current with cultural landscapes and trends for relevancy and inspiration.

  • In-tune with technological advancement to inform and innovate.

Qualifications (Knowledge, Skills & Abilities)

  • A winning attitude, passion for sport, and an understanding of the athlete mindset.

  • Design chops: creative, curious, experimental -- a command of visual systems and digital technology.

  • Strategic thinker who leverages data to make informed decisions and understands the Omni-Channel ecosystem and customer journeys.

  • A great communicator who can navigate ambiguity and have honest, direct discussion.

  • A pro-active, proven natural leader who leads by example, yet is not afraid to jump in and roll up their sleeves.

  • Able to anticipate and keep things move things forward.

  • An understanding of global relations and regional nuance.

  • The ability to use creative genius and passion for solving problems in an artful way.

  • Digital Guru who blends art, commerce, and technology

  • Excellent writing, communication, and presentation skills

  • Excellent leadership and collaboration skills

  • Strong influencing and negotiating skills

  • Inspiring and leading creative people

  • Ability to thrive in a fast paced, achievement-based environment

  • Ability to rapid protype and visualize thinking in real time

  • Ability to direct and manage multiple creative teams and agencies

  • Be of exemplary moral and ethical character

Education And / Or Experience

  • Bachelors’ Degree in Design, Art or a related field

  • 12+ years of design experience in digital, advertising, art direction, and design.

  • Minimum 5 years as a proven team leader in the digital space.

  • Extensive experience with Adobe Creative Suite, command of Key Note

  • Solid experience with User Experience design (UX, interaction design, motion design, technology, and usability).

  • An understanding of technology platforms (Salesforce a plus).

  • Experience succeeding in a fast-paced growth environment involving time-sensitive, complex projects

  • Omni-channel experience a plus

Other Requirements

  • Location: The role is fully remote

  • Return to Work Designation: Fully remote

  • Travel: as needed (up to 30%)

  • All applicants must provide a portfolio of relevant work samples. (via URL or PDF)


  • No relocation provided

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .