Job Information
Plymouth Rock Assurance Copywriter in Boston, Massachusetts
We are looking for a Copywriter who has a passion for creating content, a flair for words, and a relentless desire to find the perfect way to convey messages, stories and campaigns. You will be confident as an individual contributor, ready to jump into a project when required, but also comfortable collaborating with a team of designers, communications and marketing experts.
Working within Plymouth Rock’s Independent Agency Group, you will create content to support products, tools, and programs ,as well as the company’s innovative sports insurance programs in partnership with some of the world’s leading sports brands. In addition, you will be one of the key people who understand the multiple divisions and products of Plymouth Rock Assurance and their relations to each other, while elevating the brands voice and staying true to our target audiences.
As the Copywriter, you will report to the Head Designer of Marketing Communications, working out of the Plymouth Rock corporate headquarters in the Leather District of Boston. Your experience will include everything from integrated marketing programs to digital advertising campaigns to multi-channel communications projects. You will be an expert at conveying compelling stories, will be a good writer and presenter, a critical thinker, proofreader, and be able to clearly and precisely explain and/or define programs or policies. Most importantly, you will have a creative outlook, a sense of humor and love what you do.
Your Role
Write and edit effective copy for both on and offline channels, including TV, radio, OOH, web, display, email, social, print, retail packaging, apps, sales collateral, and more
Think creatively and strategically to generate fresh, fun and engaging campaign themes
Elevate the Plymouth Rock brand while supporting business goals and objective
Collaborate with the Design team to build engaging creative campaigns
Propose new ideas and push our thinking for all things copy-related
Your Skills
3+ years of copywriting experience at a brand, agency or publication
Experience writing for technical, financial, or regulated industries preferred
Exceptional writing and copy-editing skills
Passion and understanding of sports is a bonus!
Proactive mindset, problem-solver and critical thinker
Highly organized, able to work on multiple projects simultaneously
Able to work autonomously and collaboratively
Bachelor’s degree in creative writing, journalism, marketing, English preferred
About Plymouth Rock
Plymouth Rock is a leading northeastern auto and home insurance provider. With nearly 40 years of experience, over $1.8 billion in written and managed premium, and nearly 2,000 employees, Plymouth Rock has financial strength, size and stability. The company insures more than one million drivers and homeowners across Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania.
Plymouth Rock’s Independent Agency Group has pioneered a new way to do car insurance for consumers. Combining the local knowledge and expertise of independent agents with the power and ease of doing business online, Plymouth Rock has changed the insurance lifecycle by giving consumers choice – to do business the way they want.
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Job ID: 2023-4115
External Company URL: www.prac.com/
Street: 695 Atlantic Ave