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VMware Co-op, Marketing - Opportunity for Working Remotely in Boston, Massachusetts

The Elevator Pitch: Why will you enjoy this new opportunity?

As a marketing co-op with the Global Customer Advocacy team, you will get an inside look at digital transformation stories as told by world-class companies and organizations. The behind-the-scenes experience will teach you the intricacies of customer relationships as well as the art of impactful and technical storytelling. With your vision, you will have opportunities to take ownership of tech rollouts and measure their success from launch. Your voice will be amplified both internally at VMware – with over 30K employees - and externally through digital marketing campaigns including corporate social media. This is a unique opportunity to balance strategy as well as execution when it comes to campaigns celebrating customer successes.

Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?

  • Within your first month as a marketing co-op you will meet with stakeholders throughout the customer marketing team to help plan the rollout of a customer story database.

  • You will assist in increasing our data accuracy and documentation within the customer story database so that it may become a self-serve platform for peer-to-peer requests.

  • As you get familiar with the story database, you will collaborate with colleagues and vendors to plan training materials and internal promotion for sales and marketing teams at VMware to be introduced to the tool as well as best practices for its use.

  • You will work closely with the amplification specialists within the customer advocacy team to draft promotional messaging for select customer highlights. These will be featured on corporate social media, in newsletters, at events, and more.

  • Through shadowing and analysis, you may find opportunities to optimize processes, improve reach in digital campaigns or suggest new ways to share and amplify customer stories.

The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?

Your activities may be modified to suit your strengths and interests, but will likely include:

  • Marketing tool launch strategy documentation through PowerPoint presentations, guides, short video featurettes

  • Analytics on successful customer outreach

  • Social media post drafts for LinkedIn, Twitter, Facebook, YouTube etc.

  • Newsletter contribution management for varying franchises and business units

  • Campaign analysis for promoted posts on social media, display advertising and 3rd party promotion

  • UI/UX research and implementation for website and VMware resource pages

What is the leadership like for this role? What is the structure and culture of the team like?

The head of the Global Customer Advocacy team is Jaime Mehra. Her experience bringing Customer Advocacy Managers together from teams around the world gives her a unique view of what makes a customer journey truly transformational. Her team forges strong customer relationships to empower them into becoming fierce advocates while providing opportunities to tell their stories and celebrate innovative uses of technology. This team is made up of creative problem solvers, storytellers, analysts, and activators. You will work directly with Brooke Zambroski who specializes in digital amplification. She is dedicated to promoting the testimonials, stories, videos and other assets produced with the Customer Advocacy Managers and global agencies. With teammates around the world, she will introduce you to relevant colleagues that can guide your learning and provide insight into projects you’ll be spearheading. Working on a fully virtual team can be both exciting and challenging, and the opportunity to collaborate with colleagues across the Europe, Asia and the United States will give you a deep understanding of how an international company operates and serves its communities as a unified brand.

Where is this role located?

Remote: this role is fully remote and can be done anywhere in the United States.

What are the benefits and perks of working at VMware?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting .

  • Employee Stock Purchase Plan

  • Medical Coverage, Retirement, and Parental Leave Plans for All Family Types

  • Generous Time Off Programs

  • 40 hours of paid time to volunteer in your community

  • Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities

  • Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)

  • Wellness reimbursement and online fitness and wellbeing classes

Category : University and Recent Grads

Subcategory: Internships

Experience: Co-op

Full Time/ Part Time: Full Time

Posted Date: 2021-09-16

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.