JVT Advisors Channel Marketing Mgr in Boston, Massachusetts
Contract Length: 6 months with protentional temp to hire
Job Summary: The Channel Marketing Manager leads the creation and implementation of all marketing and sales enablement programs for the company’s channel and partner relationships. Working as a member of the marketing team, this person serves as a dedicated, chief marketer to the company’s Strategic Partnerships team and is foundational to the team’s ability to grow revenue from channels and partners. The Channel Marketing Manager works closely with product marketing, channel sales, and the partner’s marketing team to develop sales tools and marketing campaigns that: increase brand awareness, create demand for products, enable the partner’s selling efforts, and drive revenue from partners and channels.
Own the sales enablement, marketing and communications strategy for the success of each channel and partner.
Be intimately familiar with each partner’s business, growth priorities, value prop, and customer needs in order to create effective programs and campaign assets.
Develop, implement and manage sales enablement and marketing programs that create awareness and demand for Iron products and services.
Create and manage a portfolio of customized sales tools, communication assets and marketing collateral. Depending on the partner, this might include sales training materials, product sheets, in-store signage, social media content, newsletters and more.
Partner closely with channel sales, product marketing and the partner’s marketing team to appropriately customize sales and marketing programs and assets.
Bachelor’s degree in Marketing or Business is required, with 2-5 years’ experience in Marketing and Channels in a service-based business.
Proven experience creating and implementing effective sales enablement and marketing programs that increase brand awareness, generate demand, and drive revenue.
Experience in channel marketing and enabling channel partnerships preferred.
Candidate must be customer-focused, possess excellent interpersonal skills, and have credibility with customers.