Pearson Campaign Specialist, Higher Education in Boston, Massachusetts
Learning is one of the world’s most powerful forces for change. As the world’s largest learning company, Pearson has been contributing to a profound impact on our world since its formation in 1844. Pearson employs more than 20,000, operates in 70 countries, and delivers products and services in nearly 200 countries. Each one is furthering a common purpose: to help people achieve their highest potential through learning. Towards this goal, Pearson provides a diverse global community with high quality digital content, learning experiences, assessments, and qualifications to build skills and proactively impact our evolving world. Pearson works with globally recognized educational institutions, employers, and governments, deploying its expertise across a broad range of subject matter and age groups.
Tens of millions of people rely on Pearson for learning throughout their lives. Pearson’s knowledge and experience help create the best content delivered in the most appropriate way for the best learner outcomes - whether digitally to help children read or online courses to upskill career-driven professionals. With advances in technology and changes in consumer habits, Pearson helps people reach their goals regardless of their location and preferred learning modality. From carefully designed online resources and rich content, to full course and curriculum support – Pearson’s products address the entirety of a person’s learning starting with formal education to the workplace and beyond.
Diversity, Equity & Inclusion
At Pearson, we’re committed to a world that is always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us too always be better.
We believe that wherever learning flourishes so do people. We value diversity, equity, and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.
Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce please visit https://www.pearson.com/careers/diversity-and-inclusion.html
The Pearson Higher Education B2B Marketing team is seeking a collaborative and results-oriented Campaign Specialist. The Campaign Specialist is responsible for the design and optimization of sales enablement and multi-channel B2B campaigns. These activities support the growth of Pearson higher education digital content and platform revenue by increasing sales pipeline velocity, generating sales leads, and supporting customer retention efforts.
As a Campaign Specialist, you’ll play a critical role in ensuring campaigns are driving successful outcomes for the Pearson Higher Education business. You will be part of a highly collaborative and agile diverse campaign team that works together to ensure that campaigns are aligned to priorities and key audiences, that planned content/assets/events are executed, that critical campaign metrics are established and measured, and that campaign tactics and content are optimized based on campaign metrics.
The ideal candidate is someone with a track record of success in B2B campaign planning, digital marketing, or content marketing who thrives in an agile, inclusive team environment and is excited about playing a key role in creating and amplifying the Pearson story to higher education faculty.
Design sales enablement and multi-channel campaign plans based on the priorities, goals, product messaging frameworks, and key audiences defined in Go to Market Plans
Work closely with Content Marketing team for guidance on repeatable content and campaign strategies, frameworks, and best practices employed by the B2B Marketing team
Based on collaborative conversations with the campaign team, define the content, assets, and events needed to engage key audiences with thought leadership content and priority product messaging including: sales enablement collateral, landing page content, webinars, live/virtual events, blogs, case studies, white papers, in app notifications, etc.
Work with Content Marketing and Events teams to establish schedules for the creation and execution of content, assets and events, ensuring that asset availability and event timing are optimized to the sales cycle and pipeline stages
Establish email and digital channel tactics to drive engagement and pipeline velocity and develop plans and schedules for automated, personalized awareness and nurture campaigns leveraging Salesforce marketing technology (Salesforce CRM, Marketing Cloud, Pardot)
Establish quantitative metrics to assess the success of campaign tactics (email & channels) and content/assets/events. Regularly review and share success metrics with key stakeholders.
Work with campaign team to optimize campaigns in real time based on success metrics. Develop A/B testing approaches to test and optimize tactics/content with key audiences.
Keep up to date with marketing, campaign, and marketing technology trends and share insights and best practices with the campaign team and other stakeholders
The anticipated starting salary for candidates expressing interest in this position is $80K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Bachelor’s Degree, Associates Degree or applicable skills credentials in marketing/digital marketing
Minimum of 3 years of experience in B2B marketing campaign planning, digital marketing, or content marketing
Experience with CRM marketing technology tools – Marketing Cloud and Pardot experience strongly preferred
Ability to inform content/asset creation and define email/digital channel tactics based on audiences and personas
Experience with B2B email tactics and/or digital marketing channels
Familiarity with SEO/SEM & Google Analytics
Exceptional collaboration skills and the ability to thrive in a team environment
Exceptional analytical skills and the ability to leverage data to inform tactics and decisions
Strong problem-solving skills, intellectual curiosity, and the resilience to take on and solve complex problems by working with others
Ability to think strategically, prioritize tasks, and execute with attention to detail
Ability to work on multiple projects simultaneously in a fast-paced environment
Pearson provides a flexible work environment for its employees. We believe that the ability to work from anywhere, anytime in work/life balance is a critical part of our culture and employee satisfaction. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to privacy of records, technology standards, equipment standards and expectations.
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.
Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.
Organization: Higher Education
Req ID: 7011
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