Massachusetts Green Jobs

The B2B Marketing Specialist will support the Segment Marketing Senior Advisor on the eviCore marketing team in the execution and analysis of business-to-business strategic marketing campaigns.

In this role the candidate will work with the Sr. Advisor to execute end-to-end marketing campaigns, projects and programs through strategic positioning, market messaging and other B2B marketing assets. The ideal candidate will exhibit a proven ability of executing and analyzing campaigns, with specific experience working cross-functionally to deliver against campaign goals.

Candidate will partner with their leader and capability centers in content development, differentiated market messaging, and overall marketing communications support in collaboration with cross-functional partners. To succeed in this role the candidate must possess a strong ability to navigate change in a complex matrixed environment, develop strong relationships, and proactively support team members in the successful drive towards meeting our goals.

RESPONSIBILITIES:

• Implements marketing programs or projects that support organizational marketing objectives for volume, revenue, profit, customer acquisitions, retention and satisfaction.

• Manages the execution of these marketing plan initiatives/tactics to ensure successful implementation and desired results.

• Collaborate with Digital Marketing Analyst and Lead Generation Advisor to analyze & summarize campaigns upon completion.

• Measure and report performance of marketing campaigns, gain insight and assess against goal; publishes regular performance reports, including campaign performance data and event participation and lead rates.

• Owns the editorial content calendar; partners with internal and external vendors to develop content, manage content review, and track all content approvals.

• Manages marketing projects and campaigns in project management system, hosting regular meetings to ensure campaigns timelines are being met and successfully executed.

• Oversees the repository of supporting marketing data, business knowledge, research, and industry insights so they can be leveraged for messaging, presentations and related assets in marketing and growth campaigns.

• Collaborates with peers to manage department/team priorities and work flow to support collective business needs as they arise.

IDEAL CANDIDATES WILL OFFER

• Bachelor’s degree, with a minimum of 4+ years of experience in marketing.

• Demonstrated success partnering with cross-functional teams developing, executing and measuring integrated marketing campaigns.

• Ability to take direction and to work independently and manage multiple projects simultaneously without compromising quality or attention to detail.

• Significant experience extracting, tracking and analyzing marketing data.

• Experience with digital and project management tools such as Constant Contact, Google Analytics, and Wrike.

• Previous experience working with internal creative teams or outside agencies.

• Comfortable working in a highly-matrixed environment.

• Experience executing strategy within timeline, budget and quality standards

• Healthcare industry experience preferred.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.