Travelers AVP, Social Media in Boston, Massachusetts
Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
Job Description Summary
The Corporate Communications team at Travelers aims to create messaging and content for internal and external audiences that is creative, concise and effective, and showcases our company's thought leadership. Reporting into the Head of Media Relations, the AVP, Social Media, will manage a team of professionals and set the vision for Travelers' social media strategy to promote our brand, culture, products and services through a variety of channels. You will build partnerships across the company to create content that aligns with business objectives, share inspiring stories and manage any issues in social media channels.
Primary Job Duties & Responsibilities
Define, implement and lead Travelers’ organic social media strategies to support organizational objectives, strategies and initiatives on platforms including Twitter, Facebook, Instagram, Pinterest, LinkedIn and YouTube.
Be at the forefront of social media trends, emerging platforms and new technologies, influencing strategy and content while maintaining and gaining followers.
Analyze metrics for effectiveness and conduct social listening sessions to improve Travelers’ brand reputation on social media and reach new audiences.
Lead a team of creative professionals responsible for developing themes and storylines, interacting with social media users and fostering a positive customer experience.
Partner with communications functions to design, develop and drive social media content that positions us well in the marketplace and in the communities we serve.
Review all social media content and provide counsel before distribution to ensure that it aligns with Travelers’ brand and vision and meets legal and compliance requirements.
Act as a thought leader to build a culture that drives engagement and is aligned with the company’s priorities.
Partner with the businesses and functions to engage and grow their social audiences while maintaining a consistent strategy for the company overall.
8 years of related communications or marketing experience.
Experience managing a team.
Education, Work Experience, & Knowledge
Bachelor's degree in communications, marketing or related field.
Ten or more years of experience in content marketing, digital and social experience.
General knowledge of insurance industry.
Advanced ability to manage social media platforms, with a demonstrated track record of designing and implementing creative approaches to digital marketing communications.
Excellent written and verbal communication skills, with meticulous attention to quality and ability to effectively collaborate and influence across all levels.
Strong analytic skills to assess data from a variety of sources and measure the success of our social media strategy.
Demonstrated sound judgment, with an understanding of ethical and legal confidentiality requirements in handling sensitive information and situations.
Advanced leadership skills, with ability to inspire a vision, manage multiple priorities and mentor employees.
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (4-ESU@travelers.com) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
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