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Adidas America Associate Manager, US eCommerce Content & Activation in Boston, Massachusetts

Associate Manager, US eCommerce Content & Activation

The Associate Manager, US eCommerce Content & Activation is a key position within the US eCommerce Category Team. You will be tasked with implementing digital onsite content strategy and leading activation planning for key campaigns and categories, helping drive the full price business for US eCommerce. This person needs to be strategic, collaborative, analytical and have a passion for product and driving sales. You will be responsible for updating and communicating changes to the US eCommerce activation calendar. You will cross-functionally partner with all relevant marketing functions while developing the activation strategy in line with busines priorities. You will also drive additive digital content creation by briefing in the internal Creative Team, and you will collaborate closely with the Operations Team to implement content updates on site. Additionally, you will support the Digital Squad leads on execution of select activations for US eCommerce.

Key Accountabilities:

US Ecommerce

  • Manage implementation and execution of onsite digital content in alignment to the US full price business strategy, partnering with the Operations Team to apply the content changes to the site

  • Coordinate with performance marketing channel owners to secure support for campaigns

  • Create and drive content and copy briefs as needed to Creative team

  • Communicate changes to activation calendar to relevant stakeholders

  • Partner closely with Digital Merchandising and Master Data to ensure seamless launches

  • Identify activation opportunities based on trends to optimize and maximize product performance

  • Partner with User Experience Team on content testing and personalization

  • Support holistic full price activation strategy from Squads

  • Report on performance of each activation, applying key learnings to future activations

Knowledge Skills and Abilities:

  • Knowledge of eCommerce category management

  • Strong knowledge of digital brand commerce

  • Strong collaborator with the ability to take a project from concept through to execution

  • Great management and organizational skills; the ability to prioritize and multi-task

  • Great communications skills, both verbal and written

  • Solid skills in Excel and PowerPoint


  • 2+ years related experience

  • Proficiency with MS Office Suite including MS Access and working with systems/application and content management systems preferred.

  • Previous experience with eCommerce business preferred.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Associate Manager, US eCommerce Content & Activation

Brand: Reebok

Location: Boston

TEAM: Digital

State: MA

Country/Region: US

Contract Type: Full time

Number: 316858

Date: Apr 5, 2021