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Santander US Associate, Lifecycle Marketing in Boston, Massachusetts

Associate, Lifecycle Marketing

Boston, United States of America

As the Customer Engagement Marketing Manager, you will:

  • Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment

  • Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints

  • Design and execute personalized comms plans for each customer segment via various digital channels, including: email, SMS, push and in-app messages

  • Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement

  • Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement

  • Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions

  • Create a comprehensive test-learn-optimize roadmap for the CRM channels

  • Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.

  • Work with agency to create best in class creative

  • Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns

English Digital Marketing Channels

Primary Location: Boston, MA, Boston

Other Locations: Massachusetts-Boston,New York-New York

Organization: Santander Bank N.A.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Salary: $87,750 - $122,500/year

AN EQUAL OPPORTUNITY EMPLOYER M/F/Vet/Disabled/SO

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