Thermo Fisher Scientific Associate Global Market Development Manager, Protein Expression in Boston, Massachusetts
Job Title: Associate Global Market Development Manager, Protein Expression/Transfection
Requisition ID: 127465BR
Location: US - Remote
What will you do?
The Associate Global Market Development Manager will assist in developing and executing marketing campaigns for the Protein Expression and Transfection business segments, using a customer-centric go-to-market approach.This position will be a key contributor to a broad and fast-growing portfolio of products that enable scientists to study cells and use them to produce proteins for basic research and drug development.
Assist in the development and execution of strategic marketing plans to support new product commercialization, audience segmentation/messaging, product portfolio positioning, competitive analysis, and market opportunities.
Support the development and execution of engaging, bold marketing tactics to help drive awareness, demand, and conversion for Protein Expression and Transfection portfolios
Assist in the creation and implementation of clear, compelling marketing content to support multiple channels, including digital, web, email, social media, video, etc.
Maintain digital footprint of supported product portfolios through continuous optimization of SEM, SEO, and web content
Support regional market development managers to build and execute marketing programs within their geographic regions
Collaborate with product management and commercial teams to develop sales force training and customer education material on new product features or applications
Support robust global event schedule for varying types of events, ranging from small to large proprietary or industry conferences
Act as a brand ambassador, understanding, upholding, and communicating our brand strategy in all aspects of our marketing programs
Provide regular and ad-hoc oral and written communication of metrics, successes, failures, best practices, etc. to improve the overall operating efficiency of the team
Track and manage marketing budget at a tactic, project, and program level to ensure alignment with annual operating plan
May perform other related duties as required and/or assigned
Travel may be required (10%)
How will you get there?
- BS degree in Life Science, Business, or related field. MBA and/or PhD highly preferred
3-5 years of experience in product marketing, marketing communications, product management, life science sales, technical service, or other closely related position
Marketing acumen in developing marketing strategy and content across multiple channels
Development and management of metrics dashboards and reports, with a strong bias for data-driven decision-making
Ability to create compelling sales collateral and marketing materials
Strong communication skills - comfortable interacting with varying levels of internal and external audiences including direct customer communication, Key Opinion Leader (KOL) engagement and management, and vendors/suppliers
Analytics, project management and planning skills necessary, with strong attention to detail
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
Experience developing marketing strategy and content
Understanding of digital marketing in various channels, including marketing automation, SEO/SEM, display and social advertising as well as digital performance metrics. Experience developing and executing digital marketing initiatives preferred.
Strong business acumen and clear customer focus
Analytical thinking abilities shown to drive metrics and benchmarks to ensure continuous improvement in process and results; capable of turning data into reports/presentations
Desire to learn and work across multiple teams
Entrepreneurial spirit/ ability and desire to try new things
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com .
Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.
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