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Boston University ASSOCIATE DIRECTOR OF DIRECT MARKETING & CRM OPERATIONS, Enrollment, Undergraduate Admissions in BOSTON, Massachusetts

About the Role

Boston University Admissions seeks an Associate Director of Marketing and Operations. This role’s primary responsibility is to strategically utilize the Admissions CRM platform to develop, manage, and implement the admissions marketing plan with the goal of attracting, influencing, and informing prospective students, parents, high school principals/headmasters, and guidance counselors about the value and benefits of a BU education. The Associate Director manages all integrated marketing communication efforts in the CRM, and support the development marketing collateral, including letters, postcards, brochures, and event invitations. The Associate Director is responsible for cultivating a strong and robust inquiry pool as the foundation for achieving the goal of enrolling the most academically talented students at BU. The Associate Director supervises and directs the work of the Assistant Director of Admissions Marketing and Communications. This position is eligible to work two days remotely a week.

The Associate Director of Marketing and Operations is an integral member of a team of six marketing professionals within Admissions. This position works closely with the admissions recruitment, selection, international, and visitor center teams, along with IS&T, Enrollment Service Operations (ESO), and central marketing.

The Associate Director of Marketing and Operations will:

  • Develop and implement the Salesforce CRM marketing strategy for undergraduate admissions for an audience of more than 500,000 prospective students and inquiries, as well as for parents, guidance counselors and other key stakeholders;

  • Serve as a primary marketing team lead for annual updates to the proprietary BU admissions portal;

  • Plan and execute Student Search initiatives, in conjunction with the Director of Strategic Marketing & Communications;

  • Manage all aspects of the admissions editorial mailing calendar and e-mail drip campaigns and;

  • Ensure completion and accuracy of all projects

    About the Organization

    Boston University Admissions is part of the Enrollment & Student Administration unit (ENSA). BU Admissions plays a critical role in ENSA's mission through the undergraduate recruitment, selection, and enrollment of BU's first-year and transfer classes.

    Across the 11 departments of ENSA, we are dedicated to ensuring that our policies, practices, and services meet the needs of an increasingly diverse University community of students, families, faculty, staff, and alumni. We do so through a lens of respect, and a commitment to encouraging the personal success and productivity of all employees. To read more about Boston University and our commitment to diversity and inclusion, please visit

    About Our Benefits

    This position is eligible to work remotely up to two per week. Boston University offers generous benefits including health insurance, dental insurance, life insurance, tuition remission, retirement plan, and paid time off.

Required Skills

A cover letter is required for consideration.

About the Candidate

A Bachelor’s degree and five to eight years of experience is required for this position. We are seeking a candidate who:

  • Has strong writing and communication skills;

  • Displays an understanding of strategic digital marketing, preferably in higher education;

  • Has a strong eye for captivating content and attention;

  • Possess strong organizational and time management skills;

  • Can manage complex projects with multiple stakeholders;

  • Has experience in marketing best practices and data analysis and;

  • Is committed to diversity, equity, and inclusion.

    Experience in a CRM system, especially Salesforce, and knowledge of the college admissions process is highly desirable, but the department is willing to train these skills with the right candidate.

    Candidates who are selected as finalists will be asked to complete and submit a assignment as a component of the interview process.

    Please note all newly hired staff and faculty will need to be in compliance with Boston University’s COVID-19 Vaccination and Booster Requirement ( within 30 days of date of hire. You must upload your vaccine documentation or request a medical or religious exemption (instructions ( ). For further information on the University’s response to COVID-19, please visit the COVID-19 Resources ( site.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

Required Experience