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Blue Cross Blue Shield of Massachusetts Associate Director, Group Medicare Sales in Boston, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

Reporting to the SVP, Sales & Client Management, the Director, Group Medicare Sales, is an integral member of the leadership team—driving BCBSMA’s purposeful re-entry into the Group Medicare Advantage Market.

The role will have responsibility for Group Medicare Advantage and Medicare Supplementary new sales, retention, growth and account management strategies for all market segments, including meeting/exceeding long, medium and short-term objectives. This role is responsible for the BCBSMA’s Group Medicare book of business with balanced focus on protecting existing business, maximizing growth opportunities, and driving earnings. S/he will actively partner with the executive management team to develop strategies that shape BCBSMA’s overall direction in Medicare, achieve the company’s performance goals and deliver an exceptional experience for BCBSMA’s Senior members.

This role is eligible for the Flex persona.

Key Responsibilities:

  • Develops and implements Group Medicare new sales, retention, growth and account management strategies and business plans including, long, medium and short-term objectives

  • Actively develops new business through the broker/consultant channels

  • Partners and consults with senior leaders (e.g. SVP and Chief Actuary; SVP, Underwriting; EVP, Sales, Marketing & Service; SVP of Sales and Account Service, CMO, SVP, Marketing; SVP, Strategy) to set pricing, product and service strategy for book of business

  • Work closely with the Medicare and Product/Customer Solutions teams to develop and execute optimal Medicare strategies

  • Influences the corporate sales strategy as a member of the sales leadership team through sales strategic planning, management, growth and positioning to impact overall Senior market share, profitability and brand objectives

  • Actively works with EMT in support of sales and account relationship strategy to retain and grow our Medicare product suite

  • Plans, formulates and directs the implementation of policies and programs which will further the Group Medicare business’ short and long-term marketing / sales objectives

  • Elevates and supports the needs of the sales associates to address client issues and requests

  • Drives organization adoption and implementation of emerging trends from the market into the organization through formal and informal channels, including member/account tools, programs, products, reporting, engagement, pricing and performance metrics

  • Forecasts membership and revenues and directs the implementation of sales strategies

  • Develops and executes account and client education and relationship programming, including the Broker/Consultant Advisory Meetings, Broker Education Series and Customer Advisory Council

  • Build, maintain and manage relationships with BCBSMA cross-functional leadership

  • Acquires, analyzes and shares market and competitive intelligence with sales team and BCBSMA senior leaders to capitalize on market trends and developments.

  • Represents the company with senior and board-level commitment/support to community minded non-profits

Key Qualifications

  • Demonstrated ability to deliver work and provide positive leadership in fast-paced, matrixed environment

  • Strong record of operating effectively within a matrixed and tenured sales organization

  • Relentless desire to learn, explore, and probe; and to creatively source and solve operational problems

  • Ability to translate Sales strategy into executable, operational and communicable components

  • Minimum of 10 years of proven Healthcare sales or consulting experience; Group Medicare experience preferred


Minimum Education Requirements:

High school degree or equivalent required unless otherwise noted above

LocationBoston, Hingham, Quincy, WorcesterTime TypeFull time

Salary Range: $146,250.00 - $178,750.00

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap ( and imposter syndrome ( can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture ( page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community ( to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work ( " Page.

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.