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Wayfair Analyst, B2B Acquisition in Boston, Massachusetts

<p><span style="font-weight: 400;">Wayfair Professional is Wayfair’s rocketship B2B brand, representing over 2 billion dollars of revenue and growing faster than the core business. Our high-performing team of former engineers, writers, consultants, and statisticians truly own Wayfair Professional’s growth and revenue strategy, working with an unlimited marketing budget and managing our spend to ROI targets that let us quickly capitalize on opportunities.&nbsp;</span></p>

<p><span style="font-weight: 400;">The B2B Acquisition team is directly accountable for maximizing new customer acquisitions and customer revenue, engagement and lifetime value through a portfolio of large-scale channels (Direct Mail, Search, PLA, Retargeting, Internal Prospecting, Paid Social etc.). Leveraging sophisticated models to target customers and pinpoint precise moments that deepen our connection with them, we drive the ultimate growth and revenue strategy for the business, partnering with Creative, Data Science, MarTech, and Product to build innovative platforms and systems that keep us at the cutting-edge of marketing technology and measurement. Our sophisticated approach even influences the product roadmap for vendor partners like Google and Facebook.</span></p>

<p><strong>What You'll Do:</strong></p>

<ul>

<li style="font-weight: 400;"><span style="font-weight: 400;">Own end-to-end strategy of a B2B marketing channel to acquire business customers, win their point of sale and maximize lifetime value</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Serve as an expert on overall channel performance and strategy</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage and optimize multi-million dollar budgets to exceed ROI goals and grow the business&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Leverage deep analytics to root out cause trends and develop data-driven solutions to complex business problems</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Design and A/B test new data science models, creative, landing experiences, and other game-changing program initiatives</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Formulate, prioritize, and execute against the roadmap to deliver channel growth</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Collaborate with Creative, MarTech, Data Science, Engineering, Storefront, and more to architect uniquely innovative and value-additive solutions</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Build strategic partnerships with external advertising vendors to test new growth products and advertising tools</span></li>

</ul>

<p><strong>What You'll Need&nbsp;</strong></p>

<ul>

<li style="font-weight: 400;"><span style="font-weight: 400;">A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude. There’s no such thing as “that’s not my job.”</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong quantitative analytics, paired with curiosity and empathy for the customer - ability to generate insights and solutions or build a story and strategy from large data sets</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Uncompromising precision and attention to detail (zero defect analysis, quick spotting of unexpected performance/bugs, etc.)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Proficiency in a structured programming language (e.g., R, Python, advanced SQL) is preferred; if not, desire to learn these skills is a requirement</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Bachelor’s degree earned by date of hire; preferably with quantitative focus (i.e. Economics, Business, Mathematics, Statistics, Physics, Computer Science, Engineering)&nbsp;</span></li>

</ul>

<p>&nbsp;</p><div class="content-conclusion"><p><strong>Assistance for Individuals with Disabilities</strong></p>

<p>Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our&nbsp;<a href="https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU" target="_blank">Accomodations for Applicants form</a>.</p>

<p><strong>Need Assistance?</strong></p>

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<div class="p-richtextsection">For more information about applying for a career at Wayfair, visit our <a href="https://www.aboutwayfair.com/careers/careers-faq" target="_blank">FAQ page here</a>.&nbsp;</div>

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<p><strong>About Wayfair Inc.</strong><br>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.</p>

<p>We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: https://www.wayfair.com/careers/privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.&nbsp;</p></div>

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