The MITRE Corporation Integrated Marketing Leader in Bedford, Massachusetts
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With a focus on Innovation for Public Good, MITRE Engenuity works with industry leaders, innovative start-ups, top academic institutions, investors, other non-profit organizations, and government liaisons to solve complex challenges that are critical to national security, the global economy, and our way of life. We are committed to ensuring that democratic principles prevail in the face of global strategic competition and are leading innovation in cybersecurity, 5G, semiconductors, health analytics and pandemic preparedness, AI, and other advanced technology areas aligned with MITRE’s Horizon Strategy. Through our efforts to advance industrial knowledge, drive R&D collaboration, act as a neutral third-party convener, and drive workforce development, we are creating generational impact that is in the public interest and valuable in the marketplace. The Go to Market team manages the MITRE Engenuity brand, messaging, and campaigns to align with MITRE processes and positioning while driving results for MITRE Engenuity, our programs, and our partners.
This role is responsible for creating and executing marketing campaigns that reach across several program areas, enhance brand value, drive growth and deliver impact for public good. Integrated Marketing Leader will manage collaboration across GTM team and lead integration across marketing channels to maximize the results, drive consistency, and determine the ideal approach to market. We are seeking a strong marketing leader who can build strategic plans rooted in data and inspired by innovative thinking. This position requires an organized and self-motivated individual with a powerful ability to collaborate with grace and respect. The perfect candidate can influence decision making and drive business results, has a strong marketing background and has experience managing a variety of digital marketing areas including paid advertising, SEO, marketing automation, email marketing, content creation, and placement strategies.
Oversee lead generation process and all campaigns working with program marketing leads to share best practices, improve results, cross promote, and drive companywide messages
Oversee marketing communication for brand alignment, consistent messaging across business units, audience relevance, content value.
Continually refine and manage audience segments working with program marketing leads, agency, and digital presence lead
Lead marketing functions pertaining to delivery of in-person and virtual events, podcasts, and videos
Expand brand awareness into new coverage areas and increase mindshare within target organizations
Understand campaign analytics and recommend strategy, audience, content changes
Provide weekly reports and updates to the management team with marketing results and recommendations for improving performance
Expand content placement working with GTM and strategic communications teams
Manage team of content creators including writers and A/V expert
Manage growth marketing agency with campaign and content oversight
Ensure branding standards and templates are current and well communicated working with digital presence leader
BA/BS and seven years of relevant marketing experience or equivalent required. Advanced degree preferred. Management experience absolutely required.
Working knowledge of MS Office, HubSpot, Google Analytics, LinkedIn campaign and account management tools, Twitter, and Zoom required. Knowledge of Salesforce, Instagram, and Brandlive a plus.
Strong communication skills and audience understanding required and essential.
Demonstrated ability to lead a team, manage an agency, and work across a matrixed organization required.
Data analytic, campaign management, content creation and placement skills and experience required.
Social/digital media strategy experience required.
Experience working with product marketing and media relations teams preferred.
No security clearance required for this position.
This requisition requires the candidate to have a minimum of the following clearance(s):
This requisition requires the hired candidate to have or obtain, within one year from the date of hire, the following clearance(s):
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