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University of Massachusetts Amherst Communications Director - Provost's Office (Hybrid Opportunity) in Amherst, Massachusetts

Communications Director - Provost's Office (Hybrid Opportunity)

Apply now ( Job no: 516310

Work type: Staff Full Time

Location: UMass Amherst

Department:Provost's Office

Union:Non-Unit Exempt

Categories: Public Relations, Marketing, Communications

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

The Communication Director develops executive-level communications materials related to the Academic Affairs mission and aligned with the strategic messages and priorities of the University by producing content for the campus community, using a variety of print, digital, web, and social media channels in a clear, concise, and compelling way.

Essential Functions

  • Responsible for developing executive-level communications and messaging across discrete audiences for the Provost’s Office. Works collaboratively with the Provost and University Relations to develop public remarks for University events.

  • Helps identify and advance internal communications strategies to advance the mission, values, and goals of academic affairs.

  • Manages the academic affairs website and social media presence in support of the priorities of academic affairs.

  • Develops communications with the appropriate voice, cadence, and style, factoring in audience, intent, and occasion.

  • Ensures alignment of messaging with that of the overall university. Employs sound editorial judgment.

  • Participates in discussions with senior leadership involving crisis communications and issue management. Develops key messages to support the appropriate campus partners and ensures accurate and timely distribution of information to the campus community. Maintains the highest level of confidentiality and responds on short notice outside of normal business hours as needed.

  • Coordinates with University Relations senior leadership. Consults with key communication partners across campus to identify projects, share resources and ensure consistency of messaging and that key initiatives meet defined objectives and expectations.

  • Reviews/edits the work of others preparing materials to go out under the Provost’s name, ensuring all communications have the proper tone, are factually correct and adhere to the university’s brand strategy.

  • Works with senior leadership, Provost’s Office , and campus partners to establish, implement, and regularly measure and adapt strategies and approaches to inform and engage the campus community. Identify key themes and messages, outline measurable communication objectives, including specific strategies tailored to audiences.

  • Manages communications needs to align with evolving priorities. Follow-through on critical action items ensuring all projects are executed within project timeframe and scope. Provides communications counsel as needed.

  • Stays abreast of the latest and emerging news and information relevant to the campus community that may inform messaging and strategy.

  • Uses content management systems to deliver and measure communications. Develops and executes effective measurement tools to analyze and interpret effectiveness of editorial activities. Stays up to date on best practices in this area.

  • Represents the Provost’s Office in the Marketing and Communication Council.

    Other Functions

  • Performs other related duties as assigned.

    Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Bachelor's Degree, preferably in English, Journalism, Communications, or related field.

  • Seven (7) years’ relevant experience.

  • Exceedingly strong writing and editing skills.

  • Experience working and navigating content management systems (e.g., Drupal) and customer relationship management platforms (e.g., Marketing Cloud).

  • Experience writing for and working with senior level leadership.

  • Extensive general knowledge, wide-ranging intellectual interests and curiosity, ability to assimilate and communicate information on a broad range of topics.

  • Strong skills in building relationships/coalitions and working in a diverse, collaborative environment.

  • Works independently and effectively and manages multiple projects simultaneously in a fast-paced, deadline-driven environment.

  • Excellent interpersonal skills.

  • A high level of integrity, trustworthiness, respect, and team collaboration.

  • Ability to work after hours and on weekends when appropriate.

    Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)

  • Experience working in higher education.

    Physical Demands/Working Conditions

  • Typical office environment.

    Work Schedule

  • Monday - Friday, 8:00 am - 5:00 pm.

  • This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position is non-unit, it is subject to the terms and conditions of the University of Massachusetts Board of Trustees Non-Unit (Professional/or Classified) Employee Personnel Policy.

    Salary Information

    Level 29

    Exempt Hiring Ranges (

    Special Instructions to Applicants

    Along with the application, please submit a resume, cover letter, diversity statement (see below) and contact information for three (3) professional references. The search will remain open until filled.

The Diversity Statement should identify past experiences and future goals. These contributions may result from lived experience, scholarships, and/or mentoring, teaching, and outreach activities.

UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, or genetic information in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University.  To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans.  It is the policy of the UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

Advertised: Oct 11 2022 Eastern Daylight Time

Applications close: