Teradyne Mgr - Product Marketing in North Reading, Massachusetts


Requisition ID:


Duties & Responsibilities:

Business area: Defense & Aerospace & Business Unit – Senior Marketing Manager

Teradyne’ Defense and Aerospace business is seeking a Senior Marketing Manager for its Automatic Test Equipment product lines with 20 years of technology business/marketing experience. In this role, the individual will be responsible for all marketing functions from defining the business strategy to product planning and execution throughout the product lifecycle. This includes business strategy development, working closely with Engineering in implementing the strategy, with Manufacturing/Operations and with the Sales and Support teams on the strategic design wins to ensure revenue and customer satisfaction goals are met.

The Senior Marketing Manager is expected to:

  1. Define the overall strategy that ensures the success of the business in both the short and long term

  2. Establish an action plan with key metrics that ensure success in a highly competitive market place including segmentation, positioning, pricing and communications

  3. Creating and executing product development programs and pilot programs with early-stage products through introduction to customer success

  4. Manage the production forecast, build planning and product obsolescence

  5. Develop all supporting product marketing material including competitive differentiation, pricing strategy, collateral and work directly with the Sales team on targeted accounts

Employment Category:

Regular Full Time



Position Subject to ITAR controls:


Basic Qualifications, Experience, Skills & Education Required:

Required experience and knowledge

  1. Minimum of 15 to 20 years of product management experience in the marketing of electronic instrumentation as used in automatic test equipment

  2. Demonstrated success is product development, manufacturing integration and customer support

  3. Excellent written and verbal communication skills

  4. Degree in electrical engineering along with an MBA

  5. Excellent teamwork skills

  6. Proven ability to influence cross-functional teams without formal authority

  7. Must be able to travel 40% of the time

Job Title:

Mgr - Product Marketing

Relocation Available (Some relocation assistance has been approved for this role):



USA - MA - North Reading

EEO Statement::

The above listed position may involve access to export controlled technology and may be subject to export licensing requirements prior to employment.

ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370- 3041 or contact them at HR.Service.Center@teradyne.com for additional assistance.

Teradyne is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law.

We are a VEVRAA Federal Contractor.