BDS Marketing Full Time Canon - Market Development Representative - Boston, MA in Market Development Representative - Boston, Massachusetts

Full Time Canon - Market Development Representative - Boston, MA

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Are you a motivated brand advocate? Do you have experience managing a territory while making independent decisions to drive sales results? Do you enjoy planning and managing events? If yes, then you’re a great fit for the BDSmktg family!

The primary function of the Canon Market Training Lead is to increase market sales of Canon digital imaging products by building brand advocacy in-store through sales associate training, direct consumer experiences and leveraging store relationships. This position will also be responsible for coordinating and executing promotional and special events, both in and out of their assigned territory.


  • Bachelor’s Degree highly preferred; not required

  • Minimum 5+ years of experience managing a territory with a sales and training quota and requirement Experience increasing brand performance with consumer electronics’ brands in key national retailers

  • Expert level knowledge of all Canon products and ongoing training as new products are released. PRO level training is required for all representatives to uniquely qualify them to represent the brand

  • Understanding of the industry, BDSmktg and the applicable industry environment

  • Must have excellent verbal, written and presentation communication skills

  • Must be able to adapt to changes and respond supportively in working with various circumstances and people

  • Must be able to deal with varied issues with integrity, honestly and in a candid, straightforward manner

  • Develops and maintains positive working relationships with others.

  • Ability to travel within a designated market

  • Detail oriented

  • Computer Skills: Must be proficient in MS Excel, Word, Outlook, and Power Point applications

  • Must meet all pre and post-employment screening requirements, including but not limited to background check, MVR, and drug screening


  • Advise and implement ways to improve brand awareness and merchandising with retail managers. Build independent management level relationships to grow sales results, operating practices, and brand presence in-store.

  • Achieve a measurable increase in Canon sales and brand awareness within the territory.

  • Mapping and independent planning of territory execution plans, visit tactics and promotional activities.

  • Educate, train and build brand advocacy with retail associates and managers both on the sales floor and in educational/classroom environments.

  • Plan, setup, support and report out on Canon events including overnight travel within the US. Interact with consumers and event attendees as product experts and advisors.

  • Quality control and auditing of Canon property and products at retail stores as it relates to merchandising compliance and functionality.

  • Manage market development fund budgets and inventory of Canon point of purchase assets, consumables, and other merchandising items.

  • Manage various reporting inputs including market intelligence, audits, trainings, sales, and other sensitive brand data.

  • Create value add by leveraging relationships to gain incremental floor space and new sales opportunities for Canon (example: bulk stacks, end caps).

  • Report all required activity within the BDS reporting software as well as Microsoft Excel and PowerPoint.

  • Other tasks as requested by supervisor.

  • Key performance indicators:

  • Sales and Business development 30%

  • Trainings 30%

  • Execution 20%

  • Formal and informal market business review 20%

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this job, the employee is required to:

  • Regularly talk and or hear

  • Frequently sit, walk, reach overhead, crouch, kneel, push/pull and grasp

  • Frequently lift and carry up to 25 lbs

  • Occasionally lift and carry up to 50 lbs

  • Continuous hand/eye coordination and fine manipulation


  • Apply online for this opportunity to be considered

  • Participate in a phone interview with a superstar recruiter

  • If qualified, you will be moved along in the process and interview with a hiring manager

  • If hired, a passing background check and drug screen is required

BDS Marketing, LLC. (“BDS”) is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law. BDS is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement. BDS is an at-will employer.

BDSmktg is your trusted retail marketing partner. With over 30 years of experience guiding customers through the buying journey, we are experts at powering sales for the world’s top brands. BDS offers our clients three fully integrated core solutions that drive brand demand and sell-through: Brand Advocacy, Retail Readiness, and Retail Environments. We craft custom solutions from our suite of 18 services, and our specialized teams ensure your brand is ready for each new selling season. Founded in 1984, BDS Marketing, Inc. is headquartered in Irvine, Calif. with a regional office in Heath, Ohio. For more information, visit