IBM Proprietary Event Manager in CAMBRIDGE, Massachusetts
Discover what you can do at IBMThe Proprietary Event Manager will build and execute an exceptional cross IBM event program rolling out event guidance and support for 200+ World Wide proprietary Events.
Drive demand by creating a customer experience that delights and engages, builds the brand and extends our reach through content marketing and digital technology.
Partner with cross functional teams to develop content, messaging and surround elements (digital, social) for the events.
Analyze performance and follow-up programs, constantly testing new ways to drive more leads and more conversions.
Apply analytics and insights to make new event recommendations, evaluate existing opportunities, better understand audience behaviors & interests, and improve on site engagement -- driving the continual optimization of future events, strategies, and plans.
Establish and manage budgets to maximize return on marketing investment by optimizing efforts through iteration and experimentation.
Agency and supplier briefing and management.
Must have the ability to work in the US without current/future need for IBM sponsorship.Do work that matters.Discover your true potential.Be yourselfDPT2
5+ years in an event marketing role with experience developing both strategy/strategic planning and execution for 3rd party/industry events.
Demonstrated written and verbal communication skills.
Demonstrated collaboration skills: experience working across multiple organization, executive leadership, and external agencies to manage event strategy.
Basic knowledge of Marketing Automation & optimization Tools.
3+ years project management experience.