Accenture North America Digital Marketing Lead in Boston, Massachusetts
Title: North America Digital Marketing Lead Location: USA Other Locations: USA-Midwest, USA-Northeast Job Number: 00469164
Title: Associate Manager, North America Campaigns
Organization: Corporate Functions/Marketing and Communications
Industry: Banking, Capital Markets, Insurance
Location: NY, Chicago
Reports to: North America Financial Services Marketing Lead
Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.
People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
Accenture solves our clients' toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. We partner with more than three-quarters of the Fortune Global 500, driving innovation to improve the way the world works and lives. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding new digital world. The sheer scale of Accenture’s capabilities and client engagements—and the unique way we innovate, collaborate, operate and deliver value—provides an unparalleled opportunity to grow and advance your career.
Marketing & Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic levels—that supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.
Our Financial Services operating group serves the banking, capital markets and insurance industries. Professionals in this operating group work with clients in a dynamic global market environment to address growth, cost and profitability pressures, industry consolidation, regulatory changes and the need to continually innovate and adapt to new technologies.
Our vision is to be at the heart of changes taking place in financial services around the globe and we have set ambitious goals for growing our business and our team. We are industry experts with the insights and capabilities to help transform the world’s leading companies. As we continue deepening our relationships with leading industry players, building a stronger presence in the fastest-growing markets and solidifying our reputation for our services, there are exciting opportunities and challenges ahead.
Accenture’s marketing and communications strategy is content led, issues based and digitally enabled. The Associate Manager, North America Campaigns, working with the North America Financial Services Marketing Lead and the rest of the marketing team, will help to plan, develop, execute, manage, optimize and track campaigns. Programs will include direct client outreach, digital and social marketing, relationship building, events and client-specific marketing.
Differentiate Accenture’s capabilities from competitors and create a preference for Accenture in North American Financial Services markets
Bring innovative client engagement programs to market, leveraging digital and traditional channels
Build a consistent, holistic and integrated client experience
Primary responsibilities include:
Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership
Execute and manage digital and social marketing programs using digital marketing best practices and Accenture’s digital channel tools
Develop metrics and insights-driven reports to assess and monitor performance against marketing objectives and budget
4 year degree or equivalent
Minimum 5 years’ marketing / marketing communications experience, preferably in professional services, technology companies or related field
Knowledge of and experience in the financial services industry preferred, but not required
Proven experience in digital marketing campaign strategy, program planning and implementation
Skilled at managing resources to effectively achieve marketing goals, including budgets, internal resources and third-party suppliers
Proven experience in delivering, tracking and reporting results, including the ability to interpret data and identify trends that will assist in campaign optimization
Strong written and verbal communications skills
Strong organizational and project management skills, with ability to successfully manage multiple projects simultaneously
Adept at stakeholder management and relationship building within a large, matrixed organization
Ability to originate and apply marketing concepts in an industry- and country-specific context and shape key messages to fit the needs of different target groups and delivery channels
Strong teaming and collaboration skills with the ability to work effectively across functional and geographic groups
Ability to work independently with minimal supervision
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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Job: Marketing & Communications