First Marblehead Director or Manager, Marketing in Boston, Massachusetts

Director or Manager, Marketing

Req#:

455612

Updated:

08/10/2017

Job Type:

Full Time

Location:

Boston, MA

Salary:

Commensurate with Experience

Benefits:

Full Benefits

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Job Description

BASIC FUNCTION

The Director of Product Marketing will drive the development, execution, and management of marketing programs for Cognition Financial product brands. Role will also assist with other strategic programs to maximize client and customer growth and drive the development and communications of product messaging and positioning to both external and internal constituents through collaboration with sales and product groups and other functional areas across the organization. This includes proactively identifying ways to maximize marketing opportunities and also the support the national school sales cycle through sales tools and copy writing. The Product Marketing Director will also support corporate positioning and brand management efforts.

ESSENTIAL JOB FUNCTIONS*

• Collaboratively outline integrated marketing plan and roadmap for product marketing deliverables based on the prioritization of requirements across multiple product lines

• Consult with product and sales groups to build product messaging, positioning and value propositions that are relevant to defined customer base and market opportunities

• Work closely with product and sales groups to ensure execution of strategic and tactical plans to support product and sales goals

• Create product-related marketing materials including web site management, collateral, sales tools, articles, ads, etc.

• Maximize media opportunities across product lines and client segments

• Develop promotional campaigns and product branding opportunities

• Create, manage and oversee marketing strategies

OTHER DUTIES AND RESPONSIBILITIES

• Highly Organized and methodical in a chaotic and often changing environment

• Strong desire for accountability and responsibility

• Commitment and willingness to continually challenge self to learn and develop

Skills/Requirements

QUALIFICATIONS

• Minimum of 7-10 years experience in product marketing and communications

• Experience in the student loan area is preferred

• Ability to create copy for websites and printed materials

• Social Media expertise

• Experience planning and managing multiple, complex marketing campaigns to budget

• Strong Technical Skills-specifically regarding the development and support of web-based communication and management tools

• Solid knowledge of productivity, web-related, and various design applications

• The candidate must have an undergraduate or graduate degree, ideally in Marketing or Communications

WORKING CONDITIONS & PHYSICAL DEMANDS

Office environment working with personal computer for extended periods of time

** We will consider both Manager and Director level candidates for this role.

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